How We Combined Texas BBQ & Pizza???(Black's BBQ x Hoboken Pie)
In July, Black's BBQ and Hoboken Pie created a one-of-a-kind brisket pizza. Here's what made it unforgettable
Watch the Behind-the-Scenes
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When Central Texas BBQ met New York-style pizza, it created something Austin hadn't seen before. This past July, Black's BBQ partnered with Hoboken Pie to deliver the Heart of Texas — a limited-run pizza that brought smoked brisket to a whole new level.
Here's how this incredible BBQ brisket pizza came together and why it made a lasting impression.
BBQ + Pizza: The July Collab That Delivered
To celebrate summer in true Austin fashion, Black's BBQ teamed up with Hoboken Pie, a local favorite serving pizza since 2006. The mission? Craft a pizza that blended pit-smoked tradition with brick-oven magic.
The result was the Heart of Texas pizza.
Inside the Build: What Was on the Heart of Texas Pizza
Every ingredient was chosen to showcase flavor and technique:
Brisket Garlic Butter Base
A rich garlic butter infused with rendered brisket fat formed the flavorful foundation.
Hoboken's House Cheese Blend
A proprietary mix of mozzarella, parmesan, and specialty cheeses gave every slice its pull and melt.
Black's Signature Brisket
Generous layers of slow-smoked brisket stretched across the crust for full-bite flavor.
Norma Jean's BBQ Sauce
A swirl of the Black family's own sauce added sweet heat with a touch of nostalgia.
Fired in Hoboken's Original Oven
The brick oven, running nearly 500°F, gave the pie its golden crust and crisp finish — over a million pizzas have come out of that same oven since day one.
Topped with Jalapeño-Brined Onions
Bright, acidic onions pickled in jalapeño juice with herbs added a final kick after baking.
What Made This Specialty Pizza with Brisket Stand Out
This wasn't just BBQ on a pizza. It was a layered build that respected both traditions — smoky Central Texas barbecue and classic New York-style pie. Every detail, from the cheese blend to the brined onions, brought something unique.
And with Hoboken's well-worn, high-heat oven doing the cooking, the crust was just right: golden, crisp, and holding up to all that flavor.
Missed It? Watch How Our Beef Brisket Pizza Was Made
While the Heart of Texas was a July-only special, you can still see how it was put together. The behind-the-scenes video shows the full process — from brisket butter to final slice.
Watch the full YouTube video here.