Love at First Bite, Blacks BBQ Featured on Like a Farmer Podcast
Before Meat Church was born, Matt Pittman took one bite of a Black’s beef rib—and everything changed. Here’s where his BBQ journey began.
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The moment Matt Pittman fell in love with BBQ was at Black’s BBQ in Lockhart, Texas – that’s what he shared during a candid moment on the Like A Farmer podcast with host Pat Spinosa.
Before he was the founder of Meat Church BBQ.
Before he became the Official Pitmaster of the Dallas Cowboys.
Before the seasoning line, the Tonight Show, or the smoked prime rib for George W. Bush.
Matt Pittman was just a guy who walked into Black’s BBQ in Lockhart and took one bite of a beef rib.
And everything changed.
“It was a head-popping moment,” Matt said. “I’m like whoa. It’s so different than anything I’d ever had. That is the moment I fell in love with BBQ.”
Seasoned with nothing but salt and pepper, no sauce, no fuss—just smoke, bark, and beef. That single bite became the spark that launched one of the most influential names in barbecue.
Matt has since built a BBQ empire. He’s fed celebrities, competed on national shows, and grown Meat Church into a household name. But it all started here—over a beef rib at Black’s.
We’re proud to be part of that origin story. And if you haven’t had your “whoa” moment yet, come get a bite of the same beef rib that lit the fire.
Watch his full interview on the Like A Farmer podcast.